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LEAD! How Public and Nonprofit Managers Can Bring Out the Best in Themselves and Their Organizations
by Richard Lynch.
203 pages. $39.95 CDN postpaid from Jossey-Bass Publishers/Prentice Hall Canada

As a speaker, Richard Lynch ranks "right up there". Little wonder that he does magnificent justice to this inspiring and power-packed publication. He demonstrates to managers how they can truly become leaders --- bringing out the best they have to offer, and encouraging their organizations and people to respond in kind.

The book is a rare treat that clearly conveys the true meaning of leadership. It successfully illustrates precisely how that role surpasses conventional management tasks by drawing from real-life examples from an array of nonprofit organizations and government agencies. The pursuit is worthwhile, and as interesting as it is enlightening.

"What people are capable of doing is the greatest unexploited resource of any organization,: says Lunch. "LEAD! is a book for managers who want to tap that potential." His work demonstrates how the reader can: enhance personal influence, establish a sense of collective purpose, design jobs that reward employees for meaningful results, create a streamlined organizational structure, foster and sustain important values, and keep employees hopeful in hard times.

Unusual in its practical focus, and in its application of psychological theory, LEAD! begins with self-development, advances to the creation of a purpose and a system for moving toward leadership, and finishes with a spellbinding dialogue on the relationship between leaders and their people.

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