Modern American Philanthropy:
A Personal Account
by John J. Schwartz.
200 pages from John Wiley and Sons Inc.
This substantive account of philanthropy is full of impressive insight. Schwartz analyzes the past, comments on the present, and offers an array of intriguing recommendations for the future. These are the memoirs of a 50-year veteran of philanthropy, and they should not go unread.
The book includes an assortment of fundraising tips, and addresses 38 critical issues. Its examples suggest ways to bridge the gap between growing social needs and dwindling resources. His suggestions are many, and include reducing parochialism and opening up wider communications between donors and recipients, persuading more young people to make their career in philanthropy, and improving the partnership between the public and private sectors.
There is plenty more here, and the book is considerably more than just a chronicle of philanthropy's recent history. It is an authoritative personal account that should be valuable as a guideline in productive planning. Reading this book will make you feel that the outlook for philanthropy's future can be bright indeed.
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